Stable naming starts the entity
Site name, author name, social handles and structured data should stay consistent. Frequent naming changes weaken the signal.
Page hierarchy should express relationships
The homepage explains identity, the profile explains the person, the portfolio explains capability, and the blog explains topics. Clear roles make the entity easier to understand.
Structured data gives machine-readable clues
WebSite, Person, Blog, BlogPosting and Breadcrumb are not decoration. They provide explicit relationships for search and AI systems.